Creating Promotional Items with the Help of Photo Printing Service

Handling out promotional items is just one great approach to create brand awareness fast. This cuts down most of the marketing legwork since this is one advertising medium that’s always “on.” Regardless of your intention, people eagerly respond to freebies at trade shows, conventions, and exhibits. This kind of marketing exposure generates goodwill and drives traffic. Put simply, promotional items get people to remember your business.

The Advantages of Photo Printing Services

There are a lot printing methods for promotional products, laser engraving and screen-printing comes to mind, but photo printing still remains to be the most reasonable choice among marketers. Considerably, the processing time for photo printed products is fast and cheaper per item. Quite manageable, if you are on a tight schedule.

Put your Mark on It

The digital photo printing technique involves imprinting visuals straight onto a promotional item. The visuals could be a photo, logo or full-color artwork as long as its set in an image format recognized by the printer. For example, a CMYK Photoshop file in TIFF or PNG. The advantage of digital photo printing is that you can have a fast turnaround time with your full color items; Unlike offset printing, you don’t need to order a minimum number of items to get things going. With photo printing, you can even have a single promotional piece done as a prototype if you are looking to test the initial market response.

No need to shell out the big bucks yet, you can save that for later when you are sure of your branding campaign. Plus, photo-printed items are generally good giveaways for small scale events, such as mixers, holidays, community celebrations or weekend farm markets. Furthermore, you can decide how much you want to print on any given season and control your campaign spending.

Here are a number of reasons why you should invest in photo-printed promotional giveaways:

1. Visibility at all times. Whoever ends up with your promotional merchandise will be constantly and subliminally reminded of your company on a daily basis. The customized printed item not only has your logo, but your website, social media tags and business contact information as well.

2. People keep and use the promo item post-event. That promotional event swag people pick up at your booth goes a long way. It’s not a surprise that you may even find your company’s promotional mug sitting on someone’s desk for years. Though certain items may have a clear-cut ‘shelf life’ such as calendars and Christmas tokens, you can opt for promo items that are timeless. Remember, the more useful the promo item is, the less likely a person would toss them out the bin.

3. They become practical gifts during the holidays. People often upcycle or recycle gifts. They like to share things they have in excess with their friends or family. Amazingly, your promo item can go around a network of people creating favorable recall of your brand.

Stay on Track

Once you have a schedule for your promotional campaign, start setting things into motion – it’s time to finally put together your visuals and logo. More importantly, lock down how many promo items you need made, the rates you can afford and basically get all your photo files ready for the printer.

You can easily have your promotional items done at trustworthy photo printers in your community. Surprisingly, Walgreens Photo or CVS Photo are reliable photo printers even if they double as drugstores, their output is amazingly of high quality. You can also pre-order and see their roster of promotional items online, you have a lot to choose from – not just mugs and pens – and when you’re good just click to order and have the items shipped at your convenience.