Photo Printing for Marketing Is NOT Dead

To maximize the potential generation of sales, marketing departments need to come up with well written and professionally laid out brochures and collaterals. These would also need impeccable photos printed by experienced and trained photo printing service providers such as Walgreens Photo.

Marketers need quality photos not only for collaterals but for giveaways as well. From umbrellas to t-shirts, tablet covers to cell phone cases, marketers would need extremely high quality photos on these promotional items. Professional photo printing services provide reliable color and class A-1 photo paper.

Why Marketing Collaterals Need Quality Printed Photos

The output for any future sales generation should be eye-catching and attention-getting, and a marketer can do this only with professional photo printing services as a partner. Marketing collaterals, believe it or not, do make that first impression either go away or last a long time.

Packaging is also a big factor in enticing first-time customers; there is no better way to do this except to have quality printed photos on the packaging. A marketer can only be as creative as the caliber of the photo printing service provider he or she hires.

Choosing Your Photo Printing Service Provider

When choosing a potential photo printing service provider, take a look at past photos which the provider has in their portfolio. Colors that bleed, fading, blurry images, and red eyes are some of the things to watch out for; these are indications that the photo printing service provider uses inferior ink and substandard quality photo paper.

Companies like FedEx/Kinkos Photo can be a marketer’s best friend with a wide selection of photo gifts, photo art, prints that don’t require negatives from digital devices, and photo enlargements. Photos today are being incorporated in various items that were never thought possible a few decades back. Now there are photos on mousepads, laptop covers, balloons, and dining plates.

Photo Printing is Not Dead

Photo printing is definitely not dead, contrary to notions that the ubiquity of social media’s photo sharing and SnapChat photos has shelved the photo printing industry into obscurity. Marketers, in fact, are not the only profession who will refute this misconception of photo printing’s “terminal illness.” Photo printing services have grown even wider berths. Real estate brokers, event planners, crime investigators, food stylists, and aerospace technologists are some of the regular, and loyal, patrons of photo printing services.

The advancement of technology has even made photo printing more convenient than ever. You can send your digital file through email and get back a printed photo these days. Some providers remain brick-and-mortar labs with some online services and others are completely virtual as well as global.

Convenience Versus the REAL Thing

Photo printing is not dying nor is it dying. While digital images can be packed away in CDs, DVDs, USBs, and hard drives, there is still nothing that can beat a printed photo which you can hold, place in an album or up on a wall, create into a gallery, put on a t-shirt or display inside a frame.

If done by a reputable photo printing service provider such as Target, for instance, a photo print can be preserved and stored for up to two centuries! Virtual images are convenient, can be altered with PhotoShop, and lugged around in a digital device. But printed photos are the real thing, a precious keepsake you can tuck under a pillow, place in your wallet or keep in a locket.